Surfing is Fun

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I like to surf every day with my friends.   DSCF1923

Categories : surfing
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Can You Deliver the “Wow” Everyday?

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Of course not. But it is what we are looking for. If we can deliver the “Wow” often or consistently however, we will create loyal followers.KatDolphins

I recently ordered a new computer to replace my aging one with its outdated ram and software. The experience was a “wow” from the beginning. It was easy to order, it arrived a day early, it was easy to set up and worked right away. The new Windows 8 was a little over whelming but it was intuitive enough that I had it in one day. Since, the first day I have been consistently “wowed” with what I perceive are my new capabilities and facilitated task management.

Colin Shaw in an article today suggested that when we get something we think will make us happy we are only happier for a little bit and then we return to our previous state. We have experienced how we pine for a new car and the “Wow” settles into our daily routine after a while. People in London dream of sunshine, but if they move to someplace that has sun all the time, they soon take it for granted and sun becomes part of their regular routine instead of being special.

Delivering the “Wow” upfront pays dividends. Love at first sight can lead to marriage. Getting the emotional uplift we were hoping for from our expenditure is a promise delivered. When we see a movie that delivers, we might claim it is our new favorite movie. It is a promise delivered. The fact that the emotional pop recedes as time elapses is not the fault of the movie, but the reality of human nature.

It is human nature, however, in this era that we are always looking for the “Wow” and the bar is being set by so many innovative hard working enterprises that we have been spoiled and conditioned to expect it or almost be disappointed. As some have said, “competence” is no longer a “Wow”.  So how do we live up to these expectations?

Listen. It is amazing how people are impressed when someone takes the time to actually listen to them. Respond sincerely and with your best and kindest thoughts. An experience we treasure. You may find people will want to talk to you more or express their new ideas to you.

Give People Credit. This is an experience we cherish and don’t expect from everyone. With everyone trying to climb the ladder or feed their egos, it isn’t everyday someone is generous enough to deflect the lime light away from themselves. It develops a bond and they are likely to reciprocate.

Contribute without the Need for Reward. The world is looking for solutions to problems everyday. Ask Google. Throwing your expertise into the matrix that helps someone creates a real “Wow” in their day. They just got an idea, inspiration, path, or problem solved in a minimum amount of time without having to pay for it or sign a contract.

Be an Alternative Thinker.  The answers don’t always have to be “either”  “or”.   There are always more ways to skin a cat. There are shades of grey and answers in between the lines. When someone (boss, co-worker, committee, customer) wants to solve a problem and asks for what they should do, think of something they may not have considered and don’t be afraid to throw it into the mix.

Have Gratitude. People that complain drain our energy. People who are happy about what they have and see each day as a new opportunity are the kind of people with whom we want to spend time. Our faces might light up when we see them because we know they are inspired and always working in a positive mode.

“We only have a slice of eternity to find our gifts and share them with others”  Andrei Ridgeway.


Need a platform to deliver your “Wow”. Mission Possible Communications.


Categories : Communications
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Technology advances at the speed of light and the visionaries point it in a direction they feel will make us more productive and life more enjoyable. Along the way some industries, probably new ones, will take off and others like polaroid cameras and movie rentals will disappear.  How do you position yourself for a long career with security?

The second question becomes, if you can’t move into a new industry how do you anticipate the changes that will occur in customer demand in your own industry?

I have reposted this article from Olaf Swantee of EE from Linked in:

The Four Disruptive Technology Forces that Will Change The World


The “gales of creative destruction” forecast by Austrian economist Joseph Schumpeter in the 1940s are blowing as hard as ever. The twin disruptive forces of tough economic times and technology-driven innovation are giving birth to new innovations, new markets and new opportunities.

Just this month the family-owned US media institution that is the Washington Post sprung a huge surprise, announcing it was selling up to Amazon founder and dot com billionaire Jeff Bezos. While the media industry is undergoing huge disruption right now, few saw that move coming and there’s plenty of speculation about how that might play out. But disruption and ‘creative destruction’ have been a feature of the corporate landscape for decades.


Kodak and Polaroid are two of the most well-known victims of this process. Back in the 1970s Polaroid was one of the so-called ‘nifty 50′ largest stocks on the NYSE, with a huge army of skilled engineers, while Kodak sold 90% of the film used in the US. Neither was quick enough to foresee and react to the rapid disruption of digital technology and the move to digital photography. When disruption happens it is often swift. Polaroid filed for bankruptcy protection in 2001 and Kodak in 2012.

From shop assistants and financial traders to engineers and celebrities, all our jobs, skills and industries are under constant threat from technology-driven disruption. A glaring modern example is the decline of the high street video and DVD rental store. These have been overtaken and replaced by online streaming companies who offer the latest movies and TV series delivered instantly to your TV, PC, tablet or smartphone, anytime and anywhere.

The high street companies involved didn’t innovate and the superfast pace of technology overtook them. But a central line of the creative destruction theory is the idea of a process of constant renewal through innovation. While disruption clearly poses threats to established ways of doing things, it also presents huge opportunities both for existing legacy businesses and nimble new start-ups. When those gales start howling it’s a case of adapt or die. Here are 4 powerful technological forces the I believe will drive disruption, innovation and opportunity in all areas of business and society in coming years and decades.


1. The internet of things A world where everyone and everything is connected. Sensors in everyday objects and devices will be capable of automatically transmitting data over high-speed networks. Those previously ‘dumb’ objects will then become ‘smart’ objects capable of automated machine-to-machine (M2M) communications. 2. 3D printing This technology opens up amazing possibilities for individuals and businesses, with fully working parts able to be created at the touch of a button and for a fraction of the cost of doing it previously. Already 3D printers have been used to create everything from toys and parts for NASA’s Mars explorer to medical implants. 3. Graphene The development of the super strong and highly conductive graphene has huge implications for the traditionally silicon-dependant technology industry. Potential applications include flexible display screens, electric circuits, solar cells and use in medical, chemical and industrial processes. 4. Connectivity Ubiquitous connectivity through a combination of superfast mobile broadband, fibre optic fixed line broadband and wi-fi will drive massive changes in consumer activity and also the way we live and work, especially with faster, lighter and smarter mobile devices. Advances such as Google Glass are also just scratching the surface of connected augmented and virtual reality devices.

Categories : Innovation
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A lot of us might ask what is our niche or how do I determine a good niche to dominate with my skills or even what is the value? Good questions to ask. Internet communications and search depend on being able to define “niches” for search words. Search engines for Google want the top websites for the words queried by a user. 93% of people looking for information or productsshutterstock_65305582 start with an online search.

I have created websites that dominate in niches and the result is more business.  SurfboardsOceanside.com is strong in surf lessons in Oceanside and OceansideHarborRestaurants.com is strong for the same search words.  Can you define your skill or your desired career path in a phrase? These words are how others that might be able to support your ambition would find you. Do you want to sell products, services, partner, do projects, joint venture, raise capital, get employed?

Even if you are working for someone else, you may have skills others would like to access or maybe the skills are your path to independence. 83% of professionals say they would like to be independent and that will probably depend on getting support from people who will need their services.

Once you have bottled your life into a phrase you will need to broadcast that phrase and have a point to collect those interested in you. Social Media is obviously one path and sites like Linked In could inform a lot of people of your specialty. It also allows you to comment on others articles which does highlight your own profile. A more aggressive posture would be a website and blogging your expertise.

Blogging is great SEO and search engines value content, fresh content, consistency, and growing audiences. Using your expertise as keywords, you can create a lot of content for your skill which probably equals your ambition. Your ambition might be to get rich, but your contribution through your skills with lots of support is the best path.


Broadcast your expertise with your own platform   Mission Possible Communications

Getting to Page One Google is the way to get your keywords noticed. Get my Free 54 page E Book   Getting to Page One GoogleGettingtoPageOne

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Categories : Communications
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This is an ambitious topic and can barely be touched in a short post, but worthwhile for you to contemplate in a world gone mad.   Lost

It is often difficult to get clear pictures of what is happening and where we want to go. Two reasons are that:

1> the environment changes so fast and business leaders and leading companies are so quickly replaced making us wonder what is the right formula.

2> chaos theory will tell you that change will keep happening that is unpredictable and maybe the result of forces seemingly unrelated.

Technology is a double edged sword. It was supposed to make our life easier. It can. But it makes life easier by giving everyone the same new information simultaneously. Chaos.

Social Media is a blessing in that in the face of so much ambiguity it allows us to check with our peers to get their take and find out how they are experiencing companies, products, or world change. It also allows us to be a voice in the change creating a sense of direction. The world needs expertise. Expertise can come from relating your successful experiences or the results of your studies and insights.

In the midst of the chaos and ambiguity, people are looking for solutions. They are looking for direction. It is our opportunity to shout out and be heard for the niche we would like to covet. The internet is well developed for this type of communication. Studies show 93% of people begin solving a problem with a search. 54% of people buy after having found answers on Google. They also find answers in other Social Media like email, Twitter, Pinterest and so on.

Websites with a blog expounding your expertise so that Search Engines like Google will rank you is one way to go. Offering your expertise through e books, videos, newsletters, webinars, podcasts, and speaking also create an opening for people to find your voice.

Creating your space could boil down to two factors:

1> Creating value in content or Customer Experience

2> Being Found


Create your message and platform and broadcast it to your ideal audience.    Mark K Kaplan. com

Other Articles you might like to read:

6 Internet Tools for Communicating to Your Ideal Audience

How the Internet is Accelerating the Move to Free Lancing

Who is Responsible for Your Career and Goal Achievement

Call for a Free Discussion 760-696-7149 PST

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Categories : Communications
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It is commonly acknowledged that business innovation is aimed at creating better customer experience.  In fact, the focus of most procedures in this age are aimed at creating and then measuring customer experience. We all want customers to believe we deliver a better experience than our competitors or that without competitors we will create the experience they were KatDolphinsexpecting. The fact that competence is now a minimum, it is no longer the test.

We spend hours everyday working on creating and delivering our expertise. We engage in activities that broadcast this information in traditional and online media. We engage in practices that wisdom says creates more trust by consumers such as testimonials, test experiences, money back guarantees, and full time tech support. These are all good practices and can lead up to customer trust.

But what are some of the things consumers look for to help their lizard brain feel moving forward with you is wise? One thing that scares consumers is a big corporate front. Lots of photo gallery images and corporate speak created by website copy writing specialists to make an organization look faultless. I recently purchased a website theme to build more sites from an organization that created beautiful model sites and had several testimonials. Once I started working with the sites and reading the tech support comments by others, I realized the coding was a nightmare and unfixable.

These are the experiences that worry us. It isn’t even the money, its the time wasted, the wrong direction taken. What people want is authenticity. They want to see layers of non corporate speak in areas of caring, kindness, accountability, and vulnerability.  Is there a stake in the community? Is there a concern for the planet and mankind? You shouldn’t make these up or fake them, but it speaks to the soul of the organization. Is it a profit only organization or do they want to improve the human experience?

I teach surfing and my website has several indications of my love for the sport, the business, and the students. I provide all the information they need to make a decision as soon as they enter the site such as costs and hours of availability and how to book a lesson. But if they search around the site as many do looking to see if I am real they see other things. They see I have written books on learning and offer them. They see I post almost daily on aspects of learning to surf and becoming better. I offer my picture and a phone number.  What else could I do to create transparency?

A mother of two teen agers drove from downtown San Diego to Oceanside which is 45 minutes and passed up at least 20 instructors who offer the same basic service. She said she read through my site and felt I really cared about what I was doing. I have had the same reaction from other clients who did not what to join a school or clinic where the teachers and results could be undetermined because its clear the student is a number.

The success of the internet is the long tail. Anyone can find exactly what they want. Consumers have made it clear they want to be treated as individuals and have, when possible, services that suit their personal needs and expectations. The industrial age produced mass products for the average consumer. We have evolved. If you are on the mailing list for Trader Joe’s, you receive a regular newsletter that is set in type and images that resembles a rag that might have been put out in small towns in the 1800′s. Its folksy. What Trader Joe’s succeeds in doing is communicating in every facet of its business its love for offering special products for its valued clientele. They are not Ralphs (not that Ralphs is bad).

Creating credibility up front is creating authenticity, showing your passion for your business, and your passion for making your customers family.


Other articles you may enjoy reading:

 Why Your Value Proposition is Customer Goals

Is Building Followers Now Part of Your Work and Career

Are You Experiencing Business and Dream Fulfillment

Download my Free E book Part One.. “Organizations that Win!”  OrganiThaWin2

Sign up for the Monthly Newsletter on “Communications in the Connection Era”. Don’t miss on Industry Leaders new trends and insights.  I spend hours reading what industry and trend leaders say and predict. Then  monthly, I pick the best 5 ideas for you

The Communication Era Newsletter




Categories : Communications
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Human Peak Performance powers all systems. Even fully automated systems began with creativity and are monitored and measured for results by human who recognize whether performance is meeting expectations. Athletes are great examples of combining skills and human perfection to reach new levels of achievement.DSCF0802

Ariana Huffinton raises the issue of Burn Out being an Americxan Disease. It is an issue that is rarely discussed at board room tables when setting expectations for the new year. Buy an $80,000 Mercedes and not put oil in it and see how long the value remains. Everyone from CEO to line worker or sales person can operate at the top of their game or always feel they have been run over by a truck.

At the foundation of human performance is diet and exercise. For 200,000 years, man has been relatively the same. The Information Era has not changed his biology. Great physical and emotional conditioning lead to greater mental capacity and physical and emotional stamina. Western civilization is losing the labor wars and now even trained professional wars to countries that can provide inexpensive labor and education to aspiring masses. The intellect of foreign nations is equal or better than ours and as they rise from “have nots” to “wanna be like us” their hunger will be insatiable.

Our dominance has to rise from innovation and creativity. How do we put human labor, technology, and creativity to work to create a better life for ourselves. Health and well being are values. Money can’t buy them and is not helpful if they are not even in the picture. Every organization has to look at their operation as organic and even machines run better when they are well oiled.

Life can flow. Humans performing skills as they engage in their passions create the highest level of peak performance whether is it is art, business, or athletics.  Creativity is enhanced when we reduce distractions. Distractions are energy bleeding activities or thought patterns. Creating a focus on our objectives and passions and keeping our mind, body, and spirit healthy makes us more productive.

Keeping distractions at a minimum includes living within our means, keeping relationships in good order, reducing destructive tendencies, and having meaningful goals.  As more individuals in America become entrepreneurs, we have to self manage. Recent studies show that as many as 83% of professionals want to be entrepreneurs.  This creates a greater burden and responsibility for employers to create a nurturing work place. We have to consider personnel as whole persons with a work and personal life. As entrepreneurs we have to treat our day as part work, part play, part self maintenance.

Until robots become creative, humans are still on top of the food chain but have to keep all parts in working order.


Other articles you might like to read:

Do We Find that Work is Fun?

Why the Internet is Accelerating the Free Lancing Movement

6 Internet  Tools for Finding Our Ideal Audience

Download Part One of   “Organizations that Win!“  It will lead to the 5 influences Winning Organizations RecognizeOrganiThaWin2

Download Free 18 page E Book   “Life Begins at Inspiration”


Categories : Peak Performance
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Reaching our ideal audience with our new ideas or expertise is really the most important marketing skill of the Communications Age. Kids from grammar school through college have learned how to build thousands of followers. Maybe in the near future, parents will start getting them coaching on how to develop this into a business following as a more valuable tool than a collegeAudience scholarship where young adults unfortunately are learning skills as valuable in the job market as traditional advertising.

The future of work is collaboration, networking, innovation, and communications. The important sub text of communicating to an ideal audience is :

  • Attract
  • Retain
  • Inform
  • Convert
  • Follow Up
  • Remain top of mind

Some of the best tools are:

Google.  Surveys show 93% of all searches start with search engines and Google leads the list. Surveys also showed that 54% of purchases were through Google. Google promotes websites and ways to elevate websites to the top include key worded content, SEO, and paid adword advertising. Blogging is Free SEO and delivers the keyword depth, content, and freshness search engines seek.

Mail Lists.  Everyone makes a big deal about building the list. Kids shouldn’t abandon their lists as they progress through school. They have a built in friends list. Other ways are collecting because we are producing good content and using responders like AWeber to collect and follow up.  Linked In is a great way to develop a list of followers with same interests. The idea is to have an ideal audience that can become prospects to read your published ideas, services, or products.

Newsletters.  They are great for attracting your audience back to a website where you can expound on your expertise. But just as important is they help you remain top of mind. Everyone has a buying cycle and sometimes it might be a few years before they need what you have to offer or they find that alternatives to you didn’t work out.

Posts. Blogging on your expertise serves many purposes. Search engines help you find new prospects. They develop the authority of  your website by creating key word depth and fresh content. They can disperse your website over many niches on the internet to broaden the reach of your message.

E Books.  You have your audience all to yourself. You can express your expertise, your personality, your experience, and your Mission to a captivated follower. E Books give you more time to present your case or your credibility or to make your contribution.  They are easy to publish. You just have to write them in a word program, put them into a pdf, and list them on your server. Then you can link to them from anywhere.

Social Media.  Everyone’s favorite although not everyone gets equal value. SM is fun and a way to learn but not everyone is successful in using it profitably. You have to have clear objectives, a good strategy and reach the right audience. Consistency, like most things, is important. Don’t take on more than you can participate in on a regular basis.

Yes, its a lot to do. However, building an audience is becoming a bigger part of work or business survival. It might also contain the seeds of gaining your independence from the shackles of a job that doesn’t allow you to actualize.


You can learn to express your expertise to your ideal audience at Mission Possible Communications

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Categories : Communications
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Should Work Be Fun?

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We often think we can only have fun on the weekends and on vacation. We might not consider how many different types of fun there are.

When I have a challenge and I find a solution, that is fun. When I make a contribution and someone says it really helped them, that is fun. When someone really gets excited by my coaching, Beach9.23 001instructing, or book, that is really fun! When I make progress on my Mission or goals, I am having fun.  When I am helping others express themselves or my business as a tactic is helping their strategy, I am having fun.

It hit me yesterday when I went surfing and had a great time on one of the $100 boards I use for surf instruction. I shared it with a surf buddy who has been surfing all his life and he said it was the worst conditions he had ever seen. And he has a top of the line $750 board. It made me think of how our attitude or gratitude can make such a difference in our day whether we are at work or play.

Flow is engaging in an activity with which we have competence and getting past the need to think about the mechanics and all distractions. We engage with our mind at rest and our body and brain functioning to the highest of our capability or peak performance. We have to set up the conditions so that we can have lots of flow experiences. What are our passions? How often can we pursue them? How focused are we on building our core skills? How about our play skills?

We can also make our life flow. I like to eliminate distractions, procrastination, debt, and mind numbing activities like TV. If we can get our relationships in line, handle our living expenses, and focus on our passions, everyday becomes more fun.


Get coaching on communications and website creating in building an audience of followers for your ideas and expertise.

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Get Free Download on Part 1 of   ORGANIZATIONS THAT WIN!  OrganiThaWin2


Categories : Coaching
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What Amazing Leaders to Be Amazing

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A reprint from a Linked In article by Shane Snow.  Amazing leaders do all the things that makes us anxious in our every day existence. Learning what amazing leaders do acts as a good model for how we can improve our own game.

In my work as a startup founder over the last few years, I’ve been fortunate enough to find myself surrounded by some incredible young leaders, be mentored by a few wise executives, and spend time with rockstar leadership thinkers like Jack Canfield and Sir Freeman Dyson. It’s been humbling, but awesome.

As I’ve attempted to step into the role of leader myself (along with my two fantastic cofounders), and fumbled repeatedly along the way, I’ve come to appreciate great leaders who make what turns out to be a very hard thing look easy.

Amazing leaders often do things counter-intuitively. Here are seven patterns I’ve observed in the best leaders in my life, despite the natural pressure for powerful people to do otherwise:

They change their minds.

One of the most courageous things a leader can do is admit when he or she is wrong, and admit it often.

Tim Cook, CEO of Apple, said that the late Apple founder Steve Jobs was a notorious, but deliberate, flip-flopper. “I saw it daily,” Cook said in an interview with AllThingsD. “This is a gift, because things do change, and it takes courage to change. It takes courage to say, ‘I was wrong.’”

On the flip side, crappy leaders dig in their heels when they’re wrong. They’d rather assert authority than admit a mistake. But owning up to one’s faults is a greater sign of strength than the ability to stand one’s ground.


They absorb shock.

I recently saw Simon Sinek, author of Start With Why and presenter of one of the most widely-veiwed TED talks ever, speak about the primal/tribal origins of leadership and how they apply to us today in work and life. Historically, leaders were given special status and privilege because they were the first to face danger, the first to battle; they shielded the group from harm.

Great leaders today still do that. They absorb risk unto themselves, so others can do their best work.

As author and leadership guru John Maxwell says, “A good leader is a person who takes a little more than his share of the blame and a little less than his share of the credit.”


They overcommunicate.

The best leaders confide in their followers. Whereas they shield people from danger, they also aren’t afraid to trust people with all the information. In general, people are more afraid of the unknown than they are of big scary problems. This is why death and the dark and the deep ocean can be so terrifying—we don’t know what’s out there. Knowing about the sabre-tooth tiger nearby is scary, but a great leader acknowledges it and promises to do everything she can to deal with it. Knowing there’s something wrong, but not what it is—that’s a recipe for revolt.

“One of the best things a leader can do is learn to be vulnerable,” says Charlie Kim, a CEO whose leadership philosophies I’ve written about in recent posts. “It’s what actually inspires other people, because they say, ‘This person has the same problems I have, and even worse. They had all these issues and despite all that they were able to survive, succeed.’ It drives you to do more.”

This is why I think flawed people and underdogs make some of the world’s best leaders.

They think before answering.

In New York City, venture capitalist Fred Wilson is one of the most sought-after investors in the technology community. (He write a fantastic blog, btw, at avc.com.) The world is full of smart investors who know how to turn a dollar into ten, and there’s no dearth of entrepreneurs who vie for such investors’ attention. But Fred’s fame comes not just from his investment record, but his thought leadership. In the few years I’ve known him, I’ve observed a peculiar—and telling—thing about him. Whereas most of us (and powerful people especially) feel pressure to have instant answers to everything (job interviews and media training teaches us to do this), causing us to blubber and ramble and shoot from the hip, Fred takes his time. When you ask him a question, he pauses. Sometimes for a long time. Sometimes the silence makes you uncomfortable. He thinks carefully. And then he responds with triple the insight you expect. The same thoughtfulness comes out in his writing as well.

(As a good editor of mine once told me, great writing is about research, writing, and thinking. Most people forget to spend a third of their time on the latter.)

This, of course, necessitates good listening skills. One of my favorite leaders in the world isIngrid Vanderveldt, Entrepreneur in Residence at Dell. Though she’s incredibly busy, when she meets you—no matter who you are—she looks you in the eyes and gives you her absolute attention. It’s almost startling to realize how distracted and self-focused many leaders are when you meet someone truly attentive like that.


They search for the right path; not the easy one.

Bad leaders take the easy way out. They don’t tend to lead very long.

Great leaders seek to do what’s right first, then figure out how to deal with the repercussions, rather than seeking to minimize pain and twisting their morals to suit.

This sounds like the obvious thing to do, and it is. But where a lot of great leaders differ from mediocre leaders with good intentions is in the ability to do the right thing when that thing stings someone else. (This is one of my big weaknesses.) Letting go of an employee who needs to go—even though you like them personally—takes courage. Delivering bad news to someone, correcting their actions or attitudes, can be uncomfortable, and it’s tempting as a leader to let things slide in the name of goodwill. But like a mom or dad who lets his or her kids run wild without parental correction, leaders who take the emotionally easy route often create environments that in the long run come back to bite them and their kids.

Thomas Jefferson put it well: “In matters of style, swim with the current; in matters of principle, stand like a rock.”


They have sacred time for themselves.

The best leaders know that they need time for self-improvement and balance in order to be sustainably useful to their tribes. Rather than becoming martyrs for their teams, they draw firm lines around sacred alone time.

“What is good for us on a personal level… is also what is best for the world,” says Arianna Huffington, founder of Huffington Post. A notoriously powerful leader, Huffington is obsessed with, of all things, sleep. “A high IQ does not mean that you are a good leaders,” she said in aTED talk in 2010. “The way to a more productive, more inspired, more joyful life is getting enough sleep.”

U.S. Presidents famously make exercise an essential part of their days; without it, the stress of such a job would surely be toxic. (I recently read this Vanity Fair profile of President Obama and was struck by how much time he takes for exercise every day.)

LinkedIn’s CEO Jeff Weiner applies this principle when he writes about creating white spacein leaders’ schedules, and another LI Influencer, Gary Vaynerchuk, famously starts nearly every startup sermon he gives by imploring founders to put “family first.”

But they’re in it for others.

Though the most effective leaders carve out sacred time for themselves, the best of the best do so because they are motivated by the desire to help other people.

Indeed, the greatest leaders are the ones everyone wants to follow, and those are the ones who care about others more than self, who lead with a higher purpose.

“No man will make a great leader who wants to do it all himself, or to get all the credit for doing it,” said Andrew Carnegie.

For all of us who are trying to become better leaders in work and life, these seven principles can be summed up in one sentence: Strive to be the kind of leader you would follow yourself. (Much easier said than done!)

I’ve got a way to go yet in my own leadership development. Fortunately, I’ve got a few leaders in my life who can help.


Categories : leadership
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Getting in Alignment Creates More Customers

Ask Blackberry, Blockbuster, or Barnes and Noble how your competence and expertise can have you traveling very fast to the wrong planet.

Do you know your customers’ goals?

They say if we don’t know our destination, anywhere will do.  We go to work dreamstime_5169701everyday to complete our assignments or connect with our customers. We are continuously looking for new customers to build our revenues.

Is our focus looking for people who need our services or determining what services are needed and fulfilling those requirements? Sometimes its easier to work and hope someone likes us while not noticing that the market is slipping away.

What is on our customers minds? Each day they have to complete assignments and find ways to further their strategies in order to fulfill their mission? In which ways are our goals and our customers goals in alignment? How do we find out? How do we become the tactic they need to run their strategy?

“A value proposition is a clear statement of the tangible results a customer gets from using your products or services.” Jill Konrath “Snap Selling”.

The important factor is supplying results that have value to the customers or targets. Now there are more factors in delivering good customer experience because our direct competitors and leaders in other industries have raised the bar.

Why was Blackberry supplying 50% of the cell phones at one time and now has 2% to 3% of the market? What changed? They still supply a great engineered product which got them market leadership in the first place.

Their customers goals must have changed when presented with new opportunities. Call it innovation or chaos, but Blackberries’ new goal of selling the company makes it look like it was Chaos.

It is important to present competence and expertise, but it is necessary to observe how your own practices are changing with the evolution of business. Customer service is now more comprehensive and is important from beginning to after purchase support. I buy things online and for one reason or another, it seems I am loyal to those who make each new purchase very easy. A laborious task of reordering or ordering new would leave me open to a competitive experience.

This speaks to how available we are to clients, how often we communicate with them, how satisfied they are with their experience, and whether someone else is offering a better value proposition to get their business.

Align with their larger goals. They also want to increase customer satisfaction, increase efficiency, save time, save money, reduce expenses, build brand, increase revenues, dominate in their region or their niche.

How willing are you to bend to their needs in order to be a player on their team? Its not all about “us”.  The organic business environment makes everyone a collaborator, cooperator, communicator, innovator, and contributor. We can give in so many ways and we don’t always have to have remuneration for contributing.


Other articles you might like to read:

5 Keys to Reaching and Engaging Your Audience

Why Customer Experience is the New Marketing

Finding More Choices than “Either”  ”Or”


Coaching and Communications to Your Ideal Audience with Website Designs and Social Media

Mission Possible Communications

Now available for speaking on E Book  “Organizations that Win!”  Download Free 10 page E Book Part 1.    OrganiThaWin2

Customers rule and our whole organization has to be empowered and aligned with our Mission of serving Customer interests.

Individuals want more autonomy and self actualization and organizations now have to include this desire for independence in their Mission as well.

How do the stake holders of an organization utilize their abilities to formulate their organizations’ direction?

Categories : Community
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Reprinted from a Linked In Article on a recent Panel on how companies have evolved, how workers have responded to new internet opportunities, and how companies have to rethink in order to maintain viability.  DSCF0802

By Gary Swart, CEO of O Desk

In the last decade, we’ve seen massive disruption in the world of work — in fact, I would argue that we haven’t seen changes of this scale since the Industrial Revolution. This has generated lots of discussion, with everyone from economists and futurists to university deans and thought leaders and of course professional themselves weighing in.

What’s more, our discussions are threaded with emotion. Change can be anxiety-provoking, especially when we’re still in the midst of it. But this is not a solitary concern — we are all in this together as we figure out how to adapt.

As a result, there are three main discussions that need to happen. We need to better understand:

  • What the future of work will look like
  • How companies should respond
  • How professionals should respond as well

The last question — how professionals can position themselves to be successful in the future — warrants a post of its own (coming up soon).

But I’d like to dive into the first two questions here. In fact, last week I had the honor of really digging into what this future will look like, along with Maynard WebbR Ray WangGene Zainoand David Fidler, while on a panel, “The Future of Work: Evolve or Go Extinct,” at SXSW V2V.

What does the future of work look like?

Combining our perspectives, we identified 3 changes that are reshaping work:

1. The organization now serves a different purpose

When Ronald Coase wrote “The Nature of the Firm” in 1937, the business landscape looked very different. It made sense to organize operations into a company structure, to maximize efficiencies and minimize transaction costs by sharing resources across the firm.

Today, we no longer need to access resources in an ‘all-or-nothing’ way, with on-demand services quickly becoming the de facto way to access resources. As Devin Fidler of Institute for the Future noted, “traditional organizations can be thought of as a legacy technology for getting things done. Now, we have more and more new alternatives to this way of organizing things.”

2. The structure of the workforce is shifting due to new career expectations

Along with the rethinking of what a typical company should look like, we’re also seeing a change in what the workforce — and the typical career — looks like. A growing number of people are not only requesting flexibility, autonomy and impact in their careers, but prioritizing it — leading to a surge in freelancing and entrepreneurship.

This is only going to get more pronounced, as freedom-seeking Millennials start to represent more and more of the workforce (75% of the workforce by the year 2025). MBO Partners CEO Gene Zaino pointed out on the panel that four-fifths of the millions of independent professionals in the U.S. right now quit their day jobs to work independently, and 83% say they won’t go back.

An oDesk study from this spring found a similar trend — 72% of freelancers surveyed who are still at “regular” jobs want to quit entirely, and 61% said they are likely to quit within two years. These statistics show that independent careers are a choice people are moving towards. For more context on why, this recent post from fellow LinkedIn Influencer Shane Snow provides six reasons why “half of us may soon be freelancers.”

3. This is only possible because of the transparency the Internet has unlocked

The monumental shifts in the world of work are largely because points #1 and #2 dovetail so well. But the only way this phenomenon has been made possible is because of advances in Internet technology, and particularly the transparency and trust that Internet-based services have unlocked.

Peer ratings, social media profiles, online work portfolios, private feedback systems, etc. are providing more information than ever before to guide our choices — whether it’s deciding to hire a freelancer or feeling confident about an Uber driver.

As Constellation Research CEO R. Ray Wang noted on the panel:

How should companies respond?

Given these changes, companies need to evolve in order to thrive in this new environment. In particular, the panel discussed two areas in which companies need to evolve:

1. Rethink how to create effective organizations

With the shifting structure of the workforce and even of companies, it’s more important than ever to think about engagement, company culture and retention of the many resources being pulled in from beyond traditional corporate offices (including not only remote employees, but also agency teams, freelancers, partner organizations, etc.).

Culture and motivation become more difficult to manage when team members aren’t in one location, and considering that many of these resources have multiple different work relationships at once, the stakes are high for keeping your star players happy and on board. So how do you replicate the water-cooler culture and positive impact of spontaneous collaboration when you have virtual team members? That will be one of the biggest questions of the next few years.

2. Reinvent what it means to be a great manager

Similarly, effective management of tomorrow’s teams will require a different skill set than we’ve seen before. Managers will need to be adept at integrating team members — whether they’re in the office or across the world, full time or freelancing, serving as a niche consultant or in a more general role.

In many ways the new management style will just amplify existing skills (most notably, clear and frequent communication and expectation-setting), but in some cases there will be new skills — like building camaraderie among people who have never met face to face and effectively assembling teams of specialized experts.


Other Articles You Might Like to Read:

Is Building Followers Now a Part of Work and Your Career

5 Keys to Reaching and Engaging Your Audience

Fulfilling Your Dream

Get a Free Download of my 18 page E Book “Life Begins at Inspiration”



Categories : Work
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We talk about how noisy the world is with all the noise and how difficult it is to shout out our great ideas. How noisy would the world be if you could hear WhatUWanteveryone’s thoughts?  Not just the thoughts about how you would like a piece of chocolate cake, but your ideas on how to make things better.

Seth Godin in his talk to the New School in New York asked the question of whether its best to find new clients or take better care of the clients we have.  We spend a lot of time seeking new followers and more customers. We are looking for innovative ideas and magic bullets to become the next best thing.

Our lives are like this from the time we are little. We idolize people in the public eye that have become stars in one industry or the other. You have idols in your own industry. And yet, you have ideas that are worth hearing. Creating an audience that thinks they are unique ideas or just that agrees or empathizes with you is valuable.

This is the age of communication, networking, and collaborating. Brain storming is creating an atmosphere that creates ideas that will change things. You don’t have to be in the same room these days.

Communicating something that could make a difference is important. Its easy to get online and tell people what you are having for lunch. What are you thinking, however, about your work and how it could change lives only if…

You don’t have to have the entire solution. You could have a piece or a vision. Open source software is about people contributing little pieces; hundreds of thousands of people. How many people have contributed to Wikipedia?

Forrest fires are often started by a spark or a bolt of lightening. Viral is one idea that goes wild. Someone has to be bold enough to put out that idea. Its a share and tell world and the person in the room that says nothing gets their wish, no one cares.


Other articles you might like to read:

Crafting Your Mission into a Powerful Phrase

Fufllling Your Dream

Setting Goals for People Who Don’t Like Setting Goals

Create your own Platform and Broadcast to the World

Mission Possible Communications



Categories : Uncategorized
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The dynamics of sale revenues and career changes have morphed in the newest Connection or Relationship Era, as gurus like to label it. Regardless of how it is labeled it is important to figure out how to survive and master the new PeopleFollowcommunications that lead to revenues and better jobs.

There are many advocates of intrusion marketing which may include advertising, unrequested emailing, cold calling, and resume submitting. Because our targets are emerged in their own connection sources of communication, unknown solicitations get eliminated faster.

As Linked In would like us to believe, getting inside the barriers is the most efficient and effective way to have our message heard or our expertise considered. Whether you operate a business, look for partners, need projects, or want a career advance, we need to be our own media agency.

Communications targets are groups that over lap with lots of different interests. Yet as though we are looking for only the red M&Ms in a bag, it is important we reach the people in the groups that can affect our lives.

We need to self promote. We need to expound on our expertise. We can promote our interests and ambitions looking for like minded individuals much as open source soft ware is created. We need to find the people seeking our products or services.

We know the most effective stadium in which to play is the internet. Finding the individuals in the crowd that need us is difficult. Multiple technologies exist which are grouped as websites, social media, emails, newsletters, Public relations, You Tube, webinars, e books, and directories to name a few.

Creating keywords that concisely describe our expertise in a code that is also used by the individuals in a crowd that might be looking for us is one efficient way to find them; like meet me at outside Tunnel 19 at 1 p.m., we’ll talk.

Pictures, info graphics, and short cryptic sentences have also become code to finding our like minded audience. We look for mutual interests, goals, ambitions,  and needs. At any one time we are all bees searching blossoms looking for solutions and opportunities. We are open to stimuli that might activate our sensors to something we need or that would interest us.

Since we can’t hear silent signals, it makes it incumbent on all of us to be broadcasters. I hear the claims that I can’t write blogs, social media is too time consuming or over whelming. 25 life forms or  species die every day on earth. Adapters survive. Those who refuse to communicate their expertise have to be satisfied with the future that creates.

The best possible opportunities are for the bold, the creative, the contributors, the collaborative, and the innovative.  We have to start with a few technologies and build our platforms. Self promotion by broadcasting our expertise or ideas is survival.


Other articles you might like to read:

5 Keys to Reaching and Engaging Your Audience

Keywords are Connections to Our Ideal Audience

How Technology and Chaos Rule Your Life

Develop a Communications Platform at Mission Possible Communications

View Mark Kaplan's profile on LinkedIn


Get Free Download 18 Page E Book “Life Begins at Inspiration”


Categories : Communications
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5 Best Practices for Being Found on Google

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A recent study showed that 54% of new business is generated by Google as opposed to much lower percentages by email and social media websites.  The question I ask new website clients is are you going to drive the traffic or do you want people who don’t know you to find you? shutterstock_66320497(1)

If you have a published domain name, anyone can type it into Google and probably find you.  If you want to be found for a particular product, service, or organization, then you are competing with other entities.

As the leading search engine, Google likes to offer a variety of sources for queries. They publish their own Google + members. They often publish Tweets. They love directories, Universities, information sites like Wikipedia, and public membership organizations like chambers of commerce or Visitor Bureaus.

If you have a website and want people to find you that don’t know you, you need to match the voluminous criteria by which Google compares you with other websites in your niche.

The five most important words for authority of your website are:

1> Niche.   The category in which you want to be found delineated by keywords.  Dominating a niche for local search is the easiest way to begin. My website for surf lessons is “SurfboardsOceanside.com” .  An attorney might selet his specialty as part of his domain name even if its not his company such as “PersonalInjuryLawCarlsbad”.

2> Keywords. Ultimately, search engines match the dominant keywords on your site with the words the Visitor is using in their query. If you want to be found for a particular specialty you should have your two or three words in prominent locations and repeated often in the site content.  My website “Oceanside Harbor Restaurants” has a domain with keywords that match the query words of my visitors.  Blogging the keywords adds depth.

3> Domain Age.  Search engines do give preference to businesses that have been established online longer, all other things being equal. The best way to over come newness is to blog keywords everyday creating depth, freshness, and traffic exceeding the probably static competition.

4> Traffic. Search engines like to recommend popular sites. They will gauge by the increase in traffic and by sites linking to your website. They like to see gradual growth as an indication you are creating value.

5> Fresh Content.  The search engine spiders crawl your website as often as they anticipate you are creating new content. The more content you create, the more searches and niches will be supplied with your information. Blogging is a great way to accomplish this feat.


Learn more on how to get to Page One Google with my Free 54 page  Ebook:

Getting to Page One Google


Categories : Websites
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